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What it is
We deliver the tools that bring interactive entertainment to life. Target3D enhances location based entertainment experiences by integrating cutting-edge tracking technologies that enable real-time interaction, immersive storytelling, and dynamic character performance.
From theme parks and immersive theatre to VR arcades and interactive exhibitions, our motion capture and realtime tracking systems allow performers and participants to move freely within a space while remaining integrated into the digital experience.
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How We Work
1. We Discover Your Needs
Through a thorough consultation process, we work with you to learn what you need from your system.
2. We Give You a Demo
Get hands on with a technology demonstration inside our studio before you commit.
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3. We Design Your Solution
Our team design engineers a solution that fits with your goal and your budget, which we can refine with you.
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4. We Install Your Solution
Our engineers travel to your site and install your system, ensuring all is operational before we leave.
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5. We Train You
Get the most out of your system by utilising a training session. Available on site to staff or at our studio.
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6. We Offer Support
Rest assured - if you have an issue with your system, our included support is just a phone call away.
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Learn How We Work
Hover over each step to learn more.
Let us Determine What Tech you Need
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
We Will Create A Custom Solution To YOur Challenge
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
What We Provide
Hover our Studio Space to see what we have to offer.
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Use this space to promote the business, its products or its services.
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Use this space to promote the business, its products or its services.
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Use this space to promote the business, its products or its services.
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Live Performance
In live performance and immersive theatre, we enable the integration of physical and digital worlds through tracking technologies.
Using motion capture, facial tracking and spatial awareness systems, performers can drive digital avatars, trigger reactive environments or interact with virtual characters. These tools empower creatives to craft dynamic, responsive narratives where every gesture or movement becomes part of the experience, as seen in productions such as Where We Meet by Unwired Dance Theatre.
Interactive installations and exhibitions
We provide motion capture and tracking technologies that transform static spaces into engaging, responsive environments.
By detecting visitor movements and gestures, these systems enable realtime interaction with digital content, whether through projection mapping, augmented reality or immersive soundscapes, creating memorable experiences that captivate and educate audiences. This technology allows museums, brands, and artists to deliver personalised, dynamic storytelling that adapts to each visitor’s presence and actions.
Immersive Attractions and theme parks
We deliver tracking that bring interactive rides and experiences to life.
By capturing precise performer and guest movements, our systems enable dynamic environments that respond instantly, whether through augmented reality effects, live character interaction or synchronised multimedia shows, creating unforgettable, fully immersive adventures that engage visitors on multiple sensory levels.
For instance, we collaborated with Clays Bar (pictured) in London to install twelve OptiTrack-based tracking systems for a virtual clay target shooting experience, blending competitive gameplay with a sleek social vibe.
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Motion capture installations elevate a location-based entertainment business by delivering immersive, interactive experiences that captivate audiences and boost engagement.
This technology enables realtime tracking and dynamic content, enhancing visitor enjoyment and repeat visits.
For instance, Target3D collaborated with Clays Bar (pictured) in London to install twelve OptiTrack-based tracking systems for a virtual clay target shooting experience, blending competitive gameplay with a sleek social vibe.
Their work with the Aerospace Digital Visualisation Suite in South Ayrshire integrated XR tech for immersive entertainment applications, while the PROTO project in Gateshead features a 188m² mocap stage for diverse digital entertainment creation.
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Motion capture installations advance life sciences and biomechanics by providing precise, realtime 3D tracking to study human movement, improve diagnostics, and enhance research outcomes.
This technology supports detailed analysis of biomechanics, aiding in rehabilitation, sports science, and medical innovation.
For example, we partnered with the University of Leicester (pictured) to equip their Biomechanics & Immersive Technology Laboratory with an OptiTrack system, enabling gait analysis and crowd dynamics research in a VR environment.
Our work with the Berkshire-based wheelchair basketball team "The Rockets" utilised mocap to optimise player performance through biomechanical insights.
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Motion capture installations optimise production processes, improve quality control and streamline automation.
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.
Our installation for Made In Space, Inc. in Luxembourg supported robotic manufacturing in simulated space conditions, showcasing advanced tracking for cutting-edge production.
Additionally, the Prorok Lab at the University of Cambridge benefitted from a 12 camera OptiTrack system to track autonomous robots, enhancing manufacturing research.
Case Studies
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T3D Tracking Technology Enables Competitive Socialising at Clays Bar
Having opened their second venue, we look at how technology enabled the brand to create an amazing experience.
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Drop in the Ocean: Immersive social VR experience
How could virtual reality be utilised to immerse people into the ocean, amid the wonders of whale sharks, plankton and jellyfish - and into the heart of plastic pollution crisis plaguing the world’s oceans?
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Try Before You Buy
In our brand new central London demo space you can see and try the tech before you buy. Meet the onsite experts and experience our biomechanics area, edit suite, VR area and mocap stage.
IN YOUR TIMEZONE
With our HQ in London, we're on your wave length and in your time zone. Access our experts in real time and when your business needs us, ensuring your project stays on time and on target.
All Logistics Covered
We take care of all the logistics, shipping duties and customs so you can focus on the end result. Our 1 year support contract means our expertise stays with you well after set up. We've got you covered.
Install & Training
Guiding you from design to install, we'll setup the system for you and ensure everything is ready to go, with onsite user training. Our engineers have been installing mocap tech for 20+ years and with our SLA as standard your project is secured.
Consultancy Service
Meet our team of independent, unbiased motion capture exerts. with over 30 years combined experience, we curate products from the whole market to ensure your project performs on budget, on time and you #StayOnTarget.
Hire and Backup
For affordability, or if you just need the kit once. we offer wet & dry system hire. Wet hire (with technician) on a day-by-day basis or, for existing customers, we also offer dry hire to extend the system you have for that mission-critical shoot.
Testimonials
As we continue to expand and grow our brand, our relationship with Target3D remains a critical part of our business. In a way, we are joined up rather than separate. The experience our guests enjoy - the target shooting, the competitiveness - is enabled by their technology. We are excited about what the future will bring to our partnership.”
Tom Snellock, CEO and Founder of Clays
FAQ
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3D Tracking for Manufacturing
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.
3D Tracking for Manufacturing
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.
3D Tracking for Manufacturing
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.
3D Tracking for Manufacturing
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.
3D Tracking for Manufacturing
This technology enables detailed tracking of tools, components, and machinery, ensuring accuracy and efficiency on the factory floor.
For example, Target3D’s work with Loughborough University utilised mocap to refine 3D-printed concrete manufacturing, ensuring precision in construction applications.